Between real and virtual: gestures and the new marketing of contemporaneity


Publisher: Franco Angeli

“Other matter”, part of us, real and virtual, that from the beginning of capitalism and with the advent of technology, is emerging as another affirmation of identity. A hyper-extension of the self. A bridge between me and the surrounding world, a new way to relate.
We live in the real world, but we also live in a virtual one, the hyper-world. 


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