Cultural Communication
is a translator, a sociological filter

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Cultural Communication
measures and provides a rating model of the results

Projects

Cultural Communication
develops an intellectual asset that is innovative, easy and "tailor-made"

Cultural Communication
provides a sociological view to explain contemporaneity

Cultural Communication and Cultural Marketing

Cultural Communication is a translator, a sociological filter that collects and analyzes "social and cultural" material to elaborate strategies in line with those essential elements of the new contemporary world, such as time, the search for well-being and a different vision of the self.

Communication strategies, Future Thinking

What are the future
areas of interest for
contemporary society?
What are the needs of
the individual in the
Anthropocene era?
The new central social themes are reskilling and upskilling.
How to use these new trends in order to create value.
Elaborate a vision, develop a strategy, in line with the unique properties of the product, creating its own narrative.

Cultural Tourism and Territorial Marketing

A transition from horizontal tourism of just "seeing" to a vertical one, a way of slowing down within a society that continually offers us
"things to do".
Territorial marketing uses a mathematical model to define P.V.T. (potential for territorial
enhancement), aimed at producing a "rating" of territorial attractiveness.

Defence Culture

The Army museums provide a means of transmitting national military values and “historical memory” strengtheners of single and collective identity.

Cultural communication applied in areas of conflict is an instrument to strengthen those strong and distinctive values of the past, instilling a feeling of trust for the future.

Hyperidentity

on sell now
Hyperidentity is a contemporary phenomenon; it affects everyone who owns a smartphone or a computer.
It’s that part of us, that other part, capable of expanding, extending, and reinforcing our identity. We live in the real world but we also live in a virtual world. We’re here but we are also elsewhere, in the cloud, in chats, on globalized platforms that connect the various continents to different people and cultures.

In this contest our desire to establish virtual relationships and friendships has accelerated dramatically and doesn’t seem to be slowing down. Photographs, films, flash, thoughts describing our own lives, always connected constantly looking for “likes”, media-driven consensus and approval. Why? What are the driving forces? Is it just a passing fashion used mainly by the younger generations or is it a concrete manifestation of a new culture and a fundamental transformation taking place?
Iperidentità - il nuovo libro di Elena Croci

Projects

The projects are the result of a multidisciplinary approach.
In order to achieve the objectives, collaborators from very different fields were involved.

Deloitte & Touche

Consultant for a rethinking of the meaning of well-being within the contemporary working dimension, 2018-present

Deloitte & Touche

Consultant for a rethinking of the meaning of well-being within the contemporary working dimension, 2018-present

National Artillery Museum - Donjon of The Citadel of Torino

Project manager for a new territorial positioning and visibility, 2018

National Artillery Museum - Donjon of The Citadel of Torino

Project manager for a new territorial positioning and visibility, 2018

Venice Biennale

Responsible for events and fundraising of the Biennale, 2006-2007

Venice Biennale

Responsible for events and fundraising of the Biennale, 2006-2007

ALI WAK’S LYBIA - VITTORIANO COMPLEX, ROME

Curator of the exhibition "Anime di Materia" - La Libia di Ali Wak, 2010-2011

ALI WAK’S LYBIA - VITTORIANO COMPLEX, ROME

Curator of the exhibition "Anime di Materia" - La Libia di Ali Wak, 2010-2011

EXPO 2015 - AZERBAIJAN PAVILION, MILAN

Author of cultural content (SIMMETRICO)

EXPO 2015 - AZERBAIJAN PAVILION, MILAN

Author of cultural content (SIMMETRICO)

Afghanistan

Project manager to strengthen the identity and culture of the country during the years 2005-2013

Afghanistan

Project manager to strengthen the identity and culture of the country during the years 2005-2013

BSI - BANK OF THE ITALIAN-SPEAKING PART OF SWITZERLAND

Repositioning of art works, editing of texts and communication cards for major exhibitions, 2003-2006

BSI - BANK OF THE ITALIAN-SPEAKING PART OF SWITZERLAND

Repositioning of art works, editing of texts and communication cards for major exhibitions, 2003-2006

FESTIVAL OF THE TWO WORLDS - SPOLETO

External relationship and events organization, 2002-2003

FESTIVAL OF THE TWO WORLDS - SPOLETO

External relationship and events organization, 2002-2003

LE STELLINE PALACE - LEONARDO HUB

Concept and drafting of texts, 2015

LE STELLINE PALACE - LEONARDO HUB

Concept and drafting of texts, 2015

TERRA SANCTA MUSEUM

Jerusalem - ATS - Holy Land Association: Cultural and strategic communication aimed at the creation…

TERRA SANCTA MUSEUM

Jerusalem - ATS - Holy Land Association: Cultural and strategic communication aimed at the creation of the Terra Sancta Museum, 2013-2014

Hotel Excelsior e Des Bains at Lido di Venezia

Enhancement of historical memories to strengthen corporate communication and relaunch the territorial plan of the …

Hotel Excelsior e Des Bains at Lido di Venezia

Enhancement of historical memories to strengthen corporate communication and relaunch the territorial plan of the Lido di Venezia, 2012

The study contributes to the existing literature on the theme of individual well-being and its maindeterminants, also highlighting possible practical implications in terms of corporate governance and human resource management.

Results reveal a positive impact associated with family relationships, mobility satisfaction, and job satisfaction while showing a negative relationship regarding proxies related to the subjective perception of insecurity and uncertainty (deep material
deprivation, and home theft).

Publications

ECONOMIC AND SOCIOLOGICAL DETERMINANTS OF WELL-BEING IN ITALY

A regional perspective

2020

Journal of Governance and Regulation / Volume 9, Issue 2, 2020

ECONOMIC AND SOCIOLOGICAL DETERMINANTS OF WELL-BEING IN ITALY

A regional perspective

2020

Journal of Governance and Regulation / Volume 9, Issue 2, 2020

TIME DEALS

2013

Publisher: Lupetti

Cultural communication for a new recipe for happiness

TIME DEALS

2013

Publisher: Lupetti

Cultural communication for a new recipe for happiness

CLOSE TO A FARAWAY LAND

On the roads of Afghanistan with the Italian contingent

2012

Publisher: Polistampa

Curated by General D.A. Settimo Caputo and Dr. Elena Croci.

CLOSE TO A FARAWAY LAND

On the roads of Afghanistan with the Italian contingent

2012

Publisher: Polistampa

Curated by General D.A. Settimo Caputo and Dr. Elena Croci.

CULTURAL TOURISM

2017

Publisher: Franco Angeli

The transition from a horizontal to a vertical tourism

CULTURAL TOURISM

2017

Publisher: Franco Angeli

The transition from a horizontal to a vertical tourism

Cultural heritage: it is not enough to rebuild and restore, monuments must know how to speak. "A cultural good must evolve to be used as a double value, aesthetic and functional".
The levers on which cultural communication is based are:
TRUST
ORIENTATION
IDENTITY
Well-being variables have changed over recent decades
Globalization and the use of social media have led to an over-extension of our ego, a sort of hyperidentity
We live in an anthropocentric society where everything is culture-related
Hyperidentity contains hope, it is our means that testifies to the failure of the contemporary family model, but the very fact of its continuous use is also the passion for the possible, the search for the meaning of life.
Cultural heritage: it is not enough to rebuild and restore, monuments must know how to speak. "A cultural good must evolve to be used as a double value, aesthetic and functional".
The levers on which cultural communication is based are:
TRUST
ORIENTATION
IDENTITY
Well-being variables have changed over recent decades
Globalization and the use of social media have led to an over-extension of our ego, a sort of hyperidentity
We live in an anthropocentric society where everything is culture-related
Hyperidentity contains hope, it is our means that testifies to the failure of the contemporary family model, but the very fact of its continuous use is also the passion for the possible, the search for the meaning of life.
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