Cultural Communication and Cultural Marketing
Cultural Communication is a translator, a sociological filter that collects and analyzes "social and cultural" material to elaborate strategies in line with those essential elements of the new contemporary world, such as time, the search for well-being and a different vision of the self.
Cultural Tourism and Territorial Marketing
A transition from a horizontal tourism of just "seeing" to a vertical one, a slowing down element within a society that continues to offer us "things to do".
The marketing of the territory proposes a mathematical model through P.V.T (potential for territorial enhancement), aimed at defining a "rating" of territorial attractiveness to enhance the assets.
National and International Communication Strategies
A critical look at socio-cultural dynamics where today everything revolves around the word "culture" and how to use this new social trend to create value.
Elaborate a vision to create a strategy in line with the uniqueness of the product, imagining its own narrative.
Defence Culture
The Army's museums, manifestation of the territory that contribute to the transmission of values and historical memory: "strengtheners" of identity, individual and collective.
Cultural communication applied in areas of conflict is an instrument to strengthen those strong and distinctive values of the past, instilling a feeling of trust for the future.
Projects
The projects are the result of a multidisciplinary approach; in order to achieve the objectives, collaborators from very different fields were involved.
Deloitte & Touche
Consultant for a new rethinking of the meaning of well-being within the contemporary working dimension, 2018-present
National Artillery Museum - Donjon of The Citadel of Torino
Project manager for a new territorial positioning and the general public, 2018
Venice Biennale
Responsible for events and fundraising of the Biennale, 2006-2007
ALI WAK’S LYBIA - VITTORIANO COMPLEX, ROME
Curator of the exhibition "Anime di Materia" - La Libia di Ali Wak, 2010-2011
EXPO 2015 - AZERBAIJAN PAVILION, MILAN
Author of cultural content (SIMMETRICO)
Che Guevara “tu y Todos” - Milano Fabbrica del Vapore
Exhibition Drafting, 2017-2018
Afghanistan
Project manager to strengthen the identity and culture of the country during the years 2005-2013
BSI - BANK OF THE ITALIAN-SPEAKING PART OF SWITZERLAND
Repositioning of art works, editing of texts and communication cards for the various exhibitions within several venues, 2003-2006
FESTIVAL OF THE TWO WORLDS - SPOLETO
External relationship and events organization, 2002-2003
LE STELLINE PALACE - LEONARDO HUB
Concept and drafting of texts, 2015
TERRA SANCTA MUSEUM
Jerusalem - ATS - Holy Land Association: Cultural and strategic communication aimed at the creation of the Terra Sancta Museum, 2013-2014
Hotel Excelsior e Des Bains at Lido di Venezia
Enhancement of historical memories to strengthen corporate communication and relaunch the territorial plan of the Lido di Venezia, 2012
Results reveal a positive impact associated with family relationships, mobility satisfaction, and job satisfaction while showing a negative relationship regarding proxies related to the subjective perception of insecurity and uncertainty (deep material
deprivation, and home theft).
Publications
ECONOMIC AND SOCIOLOGICAL DETERMINANTS OF WELL-BEING IN ITALY
A regional perspective
2020
Journal of Governance and Regulation / Volume 9, Issue 2, 2020
TIME DEALS
2013
Publisher: Lupetti
Cultural communication for a new recipe for happiness
CLOSE TO A FARAWAY LAND
On the roads of Afghanistan with the Italian contingent
2012
Publisher: Polistampa
Curated by General D.A. Settimo Caputo and Dr. Elena Croci.
CULTURAL TOURISM
2017
Publisher: Franco Angeli
The transition from a horizontal to a vertical tourism
