Cultural Communication and Cultural Marketing
Cultural Communication is a translator, a sociological filter that collects and analyzes "social and cultural" material to elaborate strategies in line with those essential elements of the new contemporary world, such as time, the search for well-being and a different vision of the self.
Communication strategies, Future Thinking
What are the future
areas of interest for
contemporary society?
What are the needs of
the individual in the
Anthropocene era?
The new central social themes are reskilling and upskilling.
How to use these new trends in order to create value.
Elaborate a vision, develop a strategy, in line with the unique properties of the product, creating its own narrative.
Cultural Tourism and Territorial Marketing
A transition from horizontal tourism of just "seeing" to a vertical one, a way of slowing down within a society that continually offers us
"things to do".
Territorial marketing uses a mathematical model to define P.V.T. (potential for territorial
enhancement), aimed at producing a "rating" of territorial attractiveness.
Defence Culture
The Army museums provide a means of transmitting national military values and “historical memory” strengtheners of single and collective identity.
Cultural communication applied in areas of conflict is an instrument to strengthen those strong and distinctive values of the past, instilling a feeling of trust for the future.
The evolution of the concept of individual and corporate well-being
Arguments relating to human capital are therefore no longer uniquely relegated to human resources. Concepts like collaboration, creativity and flexibility have become central to companies that have understood how much the stability and well-being of employees contribute to growth, development and the future success of society.
Well-being obviously plays a central role in all this and it is in this context that this work suggests an indicator representative of the new-normal and modern well-being: the INWI (Individual Well-Being Index).
Hyperidentity
It’s that part of us, that other part, capable of expanding, extending, and reinforcing our identity. We live in the real world but we also live in a virtual world. We’re here but we are also elsewhere, in the cloud, in chats, on globalized platforms that connect the various continents to different people and cultures.
In this contest our desire to establish virtual relationships and friendships has accelerated dramatically and doesn’t seem to be slowing down. Photographs, films, flash, thoughts describing our own lives, always connected constantly looking for “likes”, media-driven consensus and approval. Why? What are the driving forces? Is it just a passing fashion used mainly by the younger generations or is it a concrete manifestation of a new culture and a fundamental transformation taking place?
Projects
The projects are the result of a multidisciplinary approach.
In order to achieve the objectives, collaborators from very different fields were involved.
Deloitte & Touche
Consultant for a rethinking of the meaning of well-being within the contemporary working dimension, 2018-present
National Artillery Museum - Donjon of The Citadel of Torino
Project manager for a new territorial positioning and visibility, 2018
Venice Biennale
Responsible for events and fundraising of the Biennale, 2006-2007
ALI WAK’S LYBIA - VITTORIANO COMPLEX, ROME
Curator of the exhibition "Anime di Materia" - La Libia di Ali Wak, 2010-2011
EXPO 2015 - AZERBAIJAN PAVILION, MILAN
Author of cultural content (SIMMETRICO)
Che Guevara “tu y Todos” - Milano Fabbrica del Vapore
Exhibition Drafting, 2017-2018
Afghanistan
Project manager to strengthen the identity and culture of the country during the years 2005-2013
BSI - BANK OF THE ITALIAN-SPEAKING PART OF SWITZERLAND
Repositioning of art works, editing of texts and communication cards for major exhibitions, 2003-2006
FESTIVAL OF THE TWO WORLDS - SPOLETO
External relationship and events organization, 2002-2003
LE STELLINE PALACE - LEONARDO HUB
Concept and drafting of texts, 2015
TERRA SANCTA MUSEUM
Jerusalem - ATS - Holy Land Association: Cultural and strategic communication aimed at the creation of the Terra Sancta Museum, 2013-2014
Hotel Excelsior e Des Bains at Lido di Venezia
Enhancement of historical memories to strengthen corporate communication and relaunch the territorial plan of the Lido di Venezia, 2012
Results reveal a positive impact associated with family relationships, mobility satisfaction, and job satisfaction while showing a negative relationship regarding proxies related to the subjective perception of insecurity and uncertainty (deep material
deprivation, and home theft).
Publications
ECONOMIC AND SOCIOLOGICAL DETERMINANTS OF WELL-BEING IN ITALY
A regional perspective
2020
Journal of Governance and Regulation / Volume 9, Issue 2, 2020
TIME DEALS
2013
Publisher: Lupetti
Cultural communication for a new recipe for happiness
CLOSE TO A FARAWAY LAND
On the roads of Afghanistan with the Italian contingent
2012
Publisher: Polistampa
Curated by General D.A. Settimo Caputo and Dr. Elena Croci.
CULTURAL TOURISM
2017
Publisher: Franco Angeli
The transition from a horizontal to a vertical tourism